KPG Healthcare forms joint venture with Advetage to expand veteran-owned staffing

KPG Healthcare has launched a joint venture with Advetage, LLC, a Disabled California Veteran-Owned Business and Service-Disabled Veteran-Owned Small Business, to widen healthcare staffing access and support supplier-diversity goals. The partnership pairs KPG’s nationwide medical staffing operations with Advetage’s compliance and procurement capabilities for hospitals, health systems and government buyers.

Why it matters: - The joint venture is designed to help healthcare facilities fill staffing gaps while meeting supplier-diversity and procurement requirements. - The partnership also adds veteran-owned business participation to healthcare staffing, connecting commercial growth with economic support for the veteran community. - Hospitals, VA facilities, state agencies and private health systems are the target customers for the combined offering.

What happened: - KPG Healthcare announced a joint venture with Advetage, LLC on July 3, 2026, in Scottsdale, Arizona. - Advetage is a Disabled California Veteran-Owned Business and Service-Disabled Veteran-Owned Small Business. - KPG Healthcare said the venture combines its medical staffing network with Advetage’s leadership, integrity and service-focused approach.

The details: - KPG Healthcare has spent more than a decade in nationwide healthcare staffing. - KPG’s staffing lines include travel nursing and allied health, physicians and advanced practitioners, home health care, and managed service provider and workforce solutions. - Advetage adds logistical precision, procurement expertise and regulatory compliance. - The joint venture is built to support state, federal and commercial healthcare facilities. - The companies say the model is tailored for facilities that want clinical quality and diverse supplier utilization. - Facilities can access a vetted pipeline of healthcare professionals through KPG’s recruitment network. - The venture is intended to help organizations meet DVBE-related supplier diversity and state procurement goals. - KPG says its StaffingFlow™ platform will support fast onboarding, compliance tracking and 24/7 support. - The announcement says the venture is meant to offer an optimized pathway for healthcare institutions facing labor shortages and changing patient volumes.

Between the lines: - The partnership reflects how staffing companies are increasingly packaging workforce services with compliance and procurement benefits. - Veteran-owned status is not just a branding element here; it is part of the commercial value proposition for public-sector and regulated buyers. - The emphasis on diverse supplier utilization suggests the JV is aiming at contracts where certifications can help open doors.

What's next: - KPG Healthcare and Advetage said they will focus on long-term stability, operational excellence and a culture of caring. - The companies plan to highlight outcomes for healthcare clients, providers and local communities as the venture develops. - The partnership will likely be measured by how well it delivers staffing speed, compliance support and procurement advantages in real-world contracts.

The bottom line: - KPG Healthcare is using a veteran-owned joint venture to strengthen its bid in healthcare staffing, especially where diversity certification and compliance matter as much as workforce access.