ComOps, ROI Solutions team up on hospitality experience to performance push

ComOps and ROI Inc announced a partnership on Aug. 17, 2026, to help hospitality and gaming operators turn customer and employee insights into operational changes that improve service, loyalty and financial results. The deal pairs ComOps’ customer-experience strategy work with ROI Inc’s hands-on leadership, marketing and training support.

Why it matters: - Hospitality and gaming operators are collecting more customer and employee data, but many still struggle to turn those insights into action. - The partnership aims to close that gap by linking experience measurement to operational change, leadership development and financial performance. - The model is designed for hotels, casinos, resorts and tribal enterprise environments where service quality and employee engagement directly affect loyalty and revenue.

What happened: - ComOps announced a strategic partnership with ROI Inc on Aug. 17, 2026. - ComOps works with hospitality, casino, travel and tourism organizations on customer and employee sentiment, strategic priorities and experience improvement. - ROI Inc focuses on operations, marketing and talent management for tribal enterprise clients. - The two companies will jointly support organizations that want to move from feedback collection to measurable business results.

The details: - The combined approach starts with analyzing customer and employee feedback, then identifying the most important opportunities. - When broader change is needed, ROI Inc provides onsite organizational support, training and leadership development. - The partnership is designed to support service culture transformation, team member engagement, guest experience, marketing and operational improvement. - Robert Levine, CEO and co-founder of ComOps, said clients need to understand why something happened, what matters most and what to do next. - Levine said ROI Inc brings casino and resort operations experience that can help turn insights into action. - Todd Strusz, owner and CEO of ROI Inc, said data shows where opportunities exist and people bring those insights to life. - The partnership includes work on aligning vision and values, customer experience strategy, leadership development, guest service, employee engagement and performance. - The companies also plan to help with casino and resort marketing, onsite activation and support, and measurement with continuous improvement. - The process is meant to follow a cycle of listen, understand, prioritize, activate, measure and refine.

Between the lines: - The deal reflects a broader shift in hospitality from reporting metrics to changing behaviors and systems that drive guest satisfaction. - The emphasis on onsite execution suggests both firms see implementation capacity, not just analysis, as the main barrier for operators. - The partnership also signals that customer experience, employee engagement and operating performance are being treated as one connected business problem.

What's next: - ComOps and ROI Inc will tailor engagements to the needs of each client rather than push a fixed program. - The companies plan to work directly with property leaders and team members to move initiatives from recommendations into sustained practice. - Ongoing measurement is expected to guide future adjustments to service, leadership and marketing strategies.

The bottom line: - ComOps and ROI Inc are betting that hospitality operators will pay for more than insights if those insights come with the people and tools needed to change results. - More information is available at ComOps, ROI Inc and ROI Inc on LinkedIn.